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About Gundersen Moundview Hospital & Clinics

Gundersen Moundview Hospital & Clinics provides primary, specialty and emergency care in Friendship, Wis., and its neighboring rural communities.

Our commitment to rural healthcare

In 1959, our hospital opened in Friendship, Wis., thanks to the hard work and perseverance of community residents. It took 10 years, with several starts and stops, before the hospital was built. First, there was a donation of land by the Polivka family, followed by recruitment of physician Arthur Weihe, MD, and local fundraising. This fundraising intensified during Friendship’s 1957 Centennial Celebration and was boosted with the founding of the hospital auxiliary (now Partners of Gundersen Moundview).

A lot has changed since then, but our dedication and commitment to maintaining rural healthcare remains. The hospital’s affiliation with Gundersen and the merger between Gundersen and Bellin Health System, now Emplify Health, has enabled us to remain strong. We’ll continue to expand our services and maintain care close to home for generations to come.

Partners of Gundersen Moundview

In 1958, a group of women canvassed area organizations to recruit volunteers for the new hospital under construction in Friendship. They held fundraisers and prepared the hospital for its opening by painting, cleaning and making curtains and linens. This was the beginning of the auxiliary (now Partners) who were led by Marcia Weihe, wife of the hospital’s first chief of staff, Arthur Weihe, MD.

Today, the Partners help support our hospital by raising funds through their gift shop, bake sales, salad luncheon, garage sale and parade of trees. These funds help purchase needed healthcare equipment and local scholarships.

The Partners also provide volunteer support through staffing and operating the hospital gift shop and helping with hospital events.

New Partners members are always welcome. As a member, you determine your level of involvement based on your areas of interest. The annual membership fee is only $5. Learn more about becoming a member by calling the gift shop at (608) 339-8484 or contacting marketing and community relations at (608) 339-8328 or email [email protected].

From our administrator  

At Gundersen Moundview, our most important priority is caring for you—whether you live here year-round, are a seasonal resident or are visiting our area. We are committed to maintaining quality healthcare that is available when you need it.

We also believe that healthcare extends beyond our walls. That is why we are a dedicated partner in the communities we serve.

You may see our staff in the schools volunteering as mentors to students, providing athletic services at games and working with area schools to provide education and experiences to grow the healthcare workforce.

You will also find us volunteering at local events and leading or participating in many community initiatives to improve our area's health and local economy.

We do all of this while also working to create a work environment where our staff feel valued and appreciated so that they can, in turn, provide great care for you.

We invite you to learn more about us, our career opportunities and services. We look forward to caring for you!

Frank Perez-Guerra, administrator

Our board of directors

Chair

Tadd Wormet

Community Appointee

Vice Chair

Paul Fisch

Gundersen Board Member

Secretary

Sarah Rossman

Gundersen Board Member and Clinical Operations Director of Ambulatory Services

Stephanie Carroll, MD

Gundersen Board Member and Hospitalist

Bryan Erdmann

Gundersen Board Member and Chief Operating Officer of Operations 

Laurie Inda

Community Appointee

Jennifer Parr

Community Appointee

Roxanne Potts

Gundersen Board Member and Clinical Operations Director of Cross-Functional Care

Joe Theisen

Community Appointee

Our administrative team

Administrator

Frank Perez-Guerra

Director of Inpatient Operations

Lori Wittig

Director of Business Operations

Aaron Bonnett

More from Gundersen Moundview

Gundersen physician assistant smiling and seated across from patient in exam room.

Services

We’re here for all your healthcare needs—from bumps and bruises to specialty care and surgery.

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Gundersen Moundview staff donate to area food pantries.

News

Stay up to date on what we’re celebrating, meet our providers, hear the stories of grateful patients and more.

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X-ray technician assisting patient during imaging procedure.

Careers

We lead from the heart – and we’d love for you to join us. Our caring culture brings out the best in our patients, our staff and in the communities we serve.

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How to connect

We’re here to answer your questions.

1900 South Ave.
La Crosse, WI 54601

(608) 782-7300

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