
Highlights
Languages
- English
Gender
MaleLocations
- Black River Falls - Optometry
- 601 West Adams Street, Black River Falls, WI 54615
- Get Directions
- phone: 715-284-9451
- Tomah - Optometry
- 505 Gopher Drive, Tomah, WI 54660
- Get Directions
- phone: 608-372-4458
Expertise
Education
Southern College of Optometry
2012Board Certifications
Diplomate of the American Board of Optometry
American Board of Optometry, 2020Insurance
- Aetna Health Management
- Amerigroup Iowa Inc
- Anthem BCBS WI
- Arise Health Plan/ WPS
- BCBS MN
- Benefit Plan Administrators
- Care Wisconsin
- CIGNA
- Community Link
- Group Health Cooperative of Eau Claire
- HealthEOS by Multiplan
- Healthpartners, Inc
- Humana,Inc
- Independent Care Health Plan Medicaid
- Medica IFB
- Meritain Health
- MHS Health
- Midlands Choice
- Preferred One
- Quartz
- The Alliance
- Tricare East
- Tricare West
- Ucare Minnesota
- United Healthcare Inc.
- WCA Group Health Trust
- Wellmark BCBS IA
- Wisconsin Education Association
- Wisconsin Physician Services
Ratings & Reviews
4.9 out of 5
330 ratings, 88 reviewsThe Patient Satisfaction Rating is an average of all responses to the care provider related questions shown below from our survey. Patients that are treated in outpatient or hospital environments may receive different surveys, and the volume of responses will vary by question.
- 5 out of 5 starsReviewed on 4/17/2025
Everyone was very welcoming and the doctor is always so nice to my children!
- 5 out of 5 starsReviewed on 4/8/2025
Did not use website. Entire experience was excellent
- 5 out of 5 starsReviewed on 4/4/2025
Folks who work in this clinic are the most professional I have experienced in a long time.
- 5 out of 5 starsReviewed on 3/28/2025
Got done what needed to check on for me.
- 5 out of 5 starsReviewed on 3/14/2025
great!
- 5 out of 5 starsReviewed on 3/4/2025
Dr. Atherton and staff are awesome! I really feel well cared for!
- 5 out of 5 starsReviewed on 3/2/2025
I felt I had a very good checkup for my eyes and I was very pleased with all the people that helped me. So thank you very much.
- 5 out of 5 starsReviewed on 2/26/2025
Doctor Atherton is well aware of all of my medical conditions and checks to make sure that nothing has changed in regards to them. There has been a change in personnel and they were wonderful. Wonderful experience.
- 5 out of 5 starsReviewed on 2/15/2025
They are friendly and thorough.
- 5 out of 5 starsReviewed on 2/14/2025
The extremely expensive cost of eyeglass frames, that are made in CHINA, is unreasonable and a major ripoff of the American public!
- 5 out of 5 starsReviewed on 2/4/2025
My experience there was very pleasant and I left very satisfied. Thank you.
- 5 out of 5 starsReviewed on 2/2/2025
Always thorough and very helpful
- 5 out of 5 starsReviewed on 1/28/2025
Other than the door not being open until 8 on the dot, this was a great experience
- 5 out of 5 starsReviewed on 1/23/2025
Only negative thing is getting a appointment on a timely manner
- 5 out of 5 starsReviewed on 1/19/2025
Everyone was wonderful to be around.
- 5 out of 5 starsReviewed on 1/16/2025
Always courteous and knowledgeable
- 5 out of 5 starsReviewed on 1/12/2025
Very well, and thank you. You guys did a very good job. Thank you very much. Bye-bye now.
- 5 out of 5 starsReviewed on 1/2/2025
I had some issues with my appt and everyone was helpful getting things changed and I appreciate their help.
- 5 out of 5 starsReviewed on 12/27/2024
I'm very well satisfied. They were all very helpful and they explained everything.
- 5 out of 5 starsReviewed on 12/17/2024
Dr. Atherton goes out of his way to explain everything in detail. Excellent, doesn't leave you wondering about a thing.
- 5 out of 5 starsReviewed on 12/15/2024
Everyone was very welcoming and I felt my appointment was very thorough and never felt rushed.
- 5 out of 5 starsReviewed on 12/18/2024
It was welcoming and I was explained everything well.
- 5 out of 5 starsReviewed on 12/8/2024
Dr. Atherton really knew all of my information about my health and about my eyes and he made it really easy. He checked very, very closely of my concerns and let me know what was going up. He did a fantastic job.
- 5 out of 5 starsReviewed on 12/10/2024
I have been going to Dr. Justin for years he me well and knows my needs!! I like Dr. Justin treats like family I knows my family we have talked our families since day one!!
- 5 out of 5 starsReviewed on 11/26/2024
Dr. Atherton and his team are awesome.
- 5 out of 5 starsReviewed on 11/24/2024
Dr Justin Atherton is the most incredible Dr I had! Very knowledgeable and so understanding and explains what ever I want to know! He takes the time to explain! So friendly and kind! Great Dr in my book! We are so very lucky to have a Dr in our community! He is the top & best Optometrist Dr!
- 5 out of 5 starsReviewed on 11/24/2024
Everyone, from the check in to the physician and his staff are always amazing and concerned about the condition of my eye sight. Probably aren't being paid enough, lol. Everyone in the gundersen health system seem totally concerned about the care provided
- 5 out of 5 starsReviewed on 11/23/2024
The staff and doctor were excellent. I felt relaxed and comfortable.
- 5 out of 5 starsReviewed on 11/24/2024
Evrything was addressed.
- 5 out of 5 starsReviewed on 11/21/2024
Everyone was wonderful!! Dr. Atherton is so kind and knowledgeable! We are so lucky to have this eye clinic in Black River Falls!
- 5 out of 5 starsReviewed on 11/10/2024
The appointment was efficient and dealt with my problem and questions.
- 5 out of 5 starsReviewed on 10/26/2024
I felt very comfortable with this doctor. He listened to my concerns and was thorough.
- 5 out of 5 starsReviewed on 10/25/2024
My second trip to this clinic for an eye exam. Everyone is friendly and professional. It suits my needs.
- 5 out of 5 starsReviewed on 10/25/2024
Dr. Was able to answer questions thoroughly, honestly, and put my mind at ease.
- 5 out of 5 starsReviewed on 10/25/2024
Great looking receptionist
- 5 out of 5 starsReviewed on 10/25/2024
It was a great experience I love the people that work there their great knowledgeable
- 5 out of 5 starsReviewed on 10/20/2024
Would definitely go back
- 5 out of 5 starsReviewed on 10/19/2024
The visit made a big difference for me. I received answer about pain and a red spot in my left eye following surgery. After carefully listening and asking questions Dr. Justin Atherton provided me with a course of action to best proceed for treatment of my left eye and a related condition outside Dr. Justin Atherton's scope of practice that related to my ear.
- 5 out of 5 starsReviewed on 10/19/2024
Great job!
- 5 out of 5 starsReviewed on 10/15/2024
The assistants were very good and helpful. My doctor answered all of my questions and concerns. He was very respectful and listened to all my concerns. He takes his time to explain. He makes a very good teacher and I totally trust him.
- 5 out of 5 starsReviewed on 10/5/2024
Dr. Atherton was fantastic. He explained things very well and addressed all of my questions and concerns.
- 5 out of 5 starsReviewed on 10/12/2024
They made me feel important.
- 5 out of 5 starsReviewed on 10/6/2024
Everyone makes you feel very comfortable
- 5 out of 5 starsReviewed on 10/2/2024
Okay.
- 5 out of 5 starsReviewed on 9/29/2024
I did not see doctor Atherton on this visit only receptionist and a technician
- 5 out of 5 starsReviewed on 9/25/2024
Our technician was amazing. She went out of way her way to make my daughter feel comfortable with each step of testing. She also answers all off her questions. And offered her a special pair of sunglasses to help with her dilation.
- 5 out of 5 starsReviewed on 9/22/2024
My appointment took about 3 hours, the dr did apologize for the wait. Otherwise my appointment was good.
- 5 out of 5 starsReviewed on 9/15/2024
It was as good as it could be.
- 3 out of 5 starsReviewed on 9/7/2024
All in all it was a good vist and helpful
- 5 out of 5 starsReviewed on 9/6/2024
Exam and selection of glasses process went smoothly. Enjoyed my visit.
- 5 out of 5 starsReviewed on 9/1/2024
All staff was helpful and pleasant!
- 5 out of 5 starsReviewed on 8/30/2024
Very thorough, informative and caring doctor. Will definitely recommend.
- 5 out of 5 starsReviewed on 8/27/2024
The Dr. he is just the Best, been going to him for quite a few years now! I trust his judgement completely !
- 5 out of 5 starsReviewed on 8/18/2024
Good.
- 5 out of 5 starsReviewed on 8/17/2024
I was concerned about my eyes but was told I needed to wait till my ins would allow a visit. I would have liked the option of paying out if pocket to get in earlier.
- 5 out of 5 starsReviewed on 8/8/2024
great staff and Dr. Very happy with the whole procedure
- 5 out of 5 starsReviewed on 8/2/2024
No, everything was just fine. I just loved it. They were all very nice and he was super nice. So I had a great time.
- 5 out of 5 starsReviewed on 7/30/2024
Friendly people; treated well.
- 5 out of 5 starsReviewed on 7/26/2024
My eyes are very important and they took very good care of them. Thank you!!
- 5 out of 5 starsReviewed on 7/21/2024
A very informative experience.
- 5 out of 5 starsReviewed on 7/16/2024
He is a very good eye doctor.
- 5 out of 5 starsReviewed on 7/16/2024
Excellent staff so glad I came here.
- 5 out of 5 starsReviewed on 7/14/2024
Excellent care
- 5 out of 5 starsReviewed on 7/14/2024
Love Dr Atherton, wonderful eye doctor.
- 5 out of 5 starsReviewed on 7/16/2024
My experience was absolutely great. Justin Atherton was wonderful. The staff is wonderful. I love them. I love them. Thank you. Thank you, Gunderson. Bye.
- 5 out of 5 starsReviewed on 7/13/2024
It was a pleasant experience.
- 5 out of 5 starsReviewed on 7/12/2024
All personnel were very kind and knowledgeable.
- 5 out of 5 starsReviewed on 7/11/2024
I felt like I mattered.
- 5 out of 5 starsReviewed on 7/7/2024
Wonderful care by everyone. I bit disappointed when trying to make an appt in 2 weeks it ended up being for almost 5 weeks due to scheduling issues.
- 5 out of 5 starsReviewed on 7/7/2024
I thought the doctor, the optometrist, was very, very good, very thorough, and explained everything to me. And he knew I was getting a second opinion, and he made it very understandable. He explained every test and everything. I was 100% satisfied.
- 5 out of 5 starsReviewed on 7/5/2024
Dr. Atherton was very caring and informative. He explained all of my issues in terms that I understood and answered all questions fully. Will definitely recommend him and his staff to others.
- 5 out of 5 starsReviewed on 7/5/2024
Left with a real good feeling, and impressed by the doctor.
- 5 out of 5 starsReviewed on 7/4/2024
Great staff.Very good eye appointment. Dr Justin gives you pertinent information about the health of your eyes. Along with a laugh and good personality.
- 5 out of 5 starsReviewed on 7/4/2024
Professional, friendly, thorough.
- 5 out of 5 starsReviewed on 7/4/2024
I was very happy that I could get my daughter in as quick as I did.
- 5 out of 5 starsReviewed on 7/2/2024
Very satisfied.
- 5 out of 5 starsReviewed on 6/23/2024
Doctor was very friendly and professional.
- 5 out of 5 starsReviewed on 6/5/2024
The staff was very friendly and we had a great experience.
- 5 out of 5 starsReviewed on 6/5/2024
The entire staff are very knowledgeable in each of their respective roles.
- 5 out of 5 starsReviewed on 5/23/2024
The doctor was very explanatory and talking with me about my problem I appreciate it that very very much and yes he was a big help and made me feel very well when I left.
- 5 out of 5 starsReviewed on 5/19/2024
It was good
- 5 out of 5 starsReviewed on 5/12/2024
I very much enjoyed my visit to Dr. Atherton's office and his follow-up with me.
- 5 out of 5 starsReviewed on 5/11/2024
The doctor was so awesome and kind, made my entire visit very pleasant and answered all my questions and made me feel at ease the entire time.
- 5 out of 5 starsReviewed on 5/11/2024
I received excellent service from everyone in the office.
- 5 out of 5 starsReviewed on 5/9/2024
Everyone I dealt with extremely courteous. I felt very welcomed.
- 5 out of 5 starsReviewed on 5/7/2024
My overall experience was very positive from entering the clinic until leaving. Dr. Atherton is friendly, knowledgeable and caring. He answered all my questions and provided good advice. My appointment began and ended at the expected times. All of the staff were friendly and polite.
- 5 out of 5 starsReviewed on 5/7/2024
The Doctor took extra time to explain my vision issues and walked me through a questionnaire related to cataract surgery and the options available to me.
- 5 out of 5 starsReviewed on 5/4/2024
It was a good experience